From a Bachelor of Science, to sci comm, dabbling as an entrepreneur with a content marketing business, to working as a digital marketer in local government, and setting up shop as a polymer clay artist… my career path hasn’t exactly been traditional.

(Tbh my taste in most things can only be described as eclectic, so maybe my career choices do make some kind of sense.)

I’ve been praised for my “fresh perspective & fab inspiration” and have even been called a “content strategist mixed with a splash of psychologist”. 

Basically, I love helping people ditch the so-called marketing rules and embrace an uncomplicated approach instead. 

(Life’s too short to stare at a blank screen, fuss over the words on your about page, or waste time figuring out whether you should finally get on TikTok.)

I live in Perth, Australia with a ridiculous amount of books (my TBR is taller than all 175cm of me), started learning languages because I got bored (Korean and Spanish atm), 앙포방포 💜, and spend a frightening amount of money on skincare that doesn’t fry my sensitive face off.