Work Highlights

From copywriting to clay art, here’s some of my fave recent projects…

  • AFAC's Swim School

    Copywriting and creative direction for Armadale Fitness & Aquatic Centre’s Swim School summer promo.

  • Armadale Arts Festival

    Copywriting and creative direction for promoting the Armadale Arts Festival.

  • City of Armadale Instagram

    Completely revamped Instagram for the City of Armadale - this project included digital strategy development, copywriting and creative direction.

  • Penguin Clay Friends

    Little clay friends designed to bring a touch of joy to your workspace.

  • Bunny Clay Magnets

    Little clay bunny magnets, just because.

  • Armadale Arts Festival Website

    Redesign of the Armadale Arts Festival website. This project included creative direction, copywriting and project management.

Try out my approach for yourself

Get organised and plan a month’s worth of content without screaming.

Whisk away overwhelm, save time and plan content that gets results with this step-by-step PDF workbook (with bonus video walkthroughs):
The Content Ripple Planning Guide.

“I love how the Content Ripple approach makes you get clear on your starting point and the visual of how each Ripple will build on the next on the way out. I wasn't expecting that it would give me so much peace of mind. If you miss a social media post, no worries, look at all the other posts rippling their way out into the world. Something shiny comes up, don't worry about it for now, it's not on your Ripple!”

— Ailene Cuthbertson