You don't need to apologise for taking a break from content
Have you ever felt guilty for not publishing or posting content? Whether you’re spending a week away on vacation, or busy travelling, or you’re in the throes of planning a new program launch, or you find yourself taking an unintentional break from Instagram…
I want this video to serve as a reminder (+ encouragement) for you.
It’s ok to take a break from content. And you don’t need to apologise for it.
You see posts like these aaall the time across the internet:
— Here’s how to prep your content for vacation so that you can laze around by the pool instead!
— Here’s how to busy-proof your content schedule even when you’re working on a side-hustle + have five kids + a menagerie of animals!
— Here’s how to create a year’s worth of content in five minutes without breaking a sweat!
Here’s the thing - they’re all valid (although slightly melodramatic) ideas.
(Except for creating a year’s worth of content in five minutes – if you hear someone telling you that I want you to run. Run far away. And FAST.)
But it’s also an equally valid option to just remove content from your to-do list for a bit. (Gasp! I know!)
Marie forleo is a great example of this.
Every year, her company completely shuts down for two weeks (twice a year). Since they batch film seasons of MarieTV, she could easily still release content during those two weeks off – but Marie doesn’t. They take a COMPLETE AND FULL BREAK.
And you don’t need to run a multi-million dollar empire for this strategy to work.
It’s good for your brain, your creativity and your business to take a break.
Are you afraid that you’ll lose followers and subscribers? I want you to remember that if:
— Someone unfollows you on IG because you haven’t posted in two days… they’re not your ideal client.
— Someone unsubscribes because you’re taking three weeks off from your weekly emails… they’re not your ideal client.
And I know it’s easier said than done to say, “Oh, don’t worry about unsubscribes and unfollows!”. (I still find it tough.)
But try not to worry about it, ok? It’s a waste of your time and energy.
You don’t need to apologise for taking a break from content.
Want to add more simplicity and fun to your business by doing content your way? Check out my planners and workbooks and say hello to content that’s simple, fun and actually does something for you.